On the road to BHSF awareness

The name of BHSF is travelling the streets of the West Midlands every day of the week.

BHSF has stamped its business all over three brightly coloured taxis which means that wherever they go, the name goes too.

It’s all part of the BHSF strategy to keep people aware of their healthcare and employee benefit services and products.

Peter Maskell, chief executive, said: “What better way to keep our name in the front of the minds of people we can help, than by making sure it can be seen all over the West Midlands.

“We started with one and it was so successful, we decided to invest more in the promotion”.