A new look for BHSF

BHSF, the Birmingham based employee benefits and health insurance provider, will be launching a new look from November 1.

 

The company has created a fresh corporate identify to ‘represent a modern, dynamic and innovative approach to 21^st Century employee benefits’.

 

BHSF has moved away from supplying only health cash plans to offering a wide variety of voluntary and flexible employee benefits, employer-funded health plans and HR support services to manage employee absence and wellbeing.

 

The company’s experience in recent years is that  organisations are now looking for innovative new approaches to managing their employee benefits, not only as a means of saving money, but as a way of providing genuine valued benefits for their employees.

 

 The market is changing and organisations are now looking for a partner who can supply a full employee benefits and wellbeing package and not just the ‘nice to have benefits’ but the ones that make a substantial difference to the bottom line as well.

 

A partner who can educate and advise what products will best suit an organisation’s needs as well as deliver on budget - big, small or non-existent.

 

The new look is a complete departure from the well-known ‘star’ and includes the maxim “Feel the benefits” to support BHSF’s not-for-profit ethos and philosophy that customers are at the heart of the business.

 

Peter Maskell, Chief Executive, said: “Our present logo and imagery have stood us in good stead for the past 11 years or so. However, the design of the star, dignified as it is, now looks rather austere and old-fashioned.

 

“Design is a very personal choice, but whether you love it or loathe it, we hope people will agree it is more representative of today’s BHSF”.

 

Siobhán Race, Marketing Manager, added: “We may be changing the way we look, but we are still the same company. We want people to know that we understand the marketplace and its changing focus.

 

“BHSF is able to deliver fully-supported employee benefits packages to suit individual needs, while maintaining our ethical core, and putting our customers and policyholders at the forefront of all that we do.”