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BHSF CEO to retire

Peter Maskell, BHSF CEO
Well-known Birmingham businessman, Peter Maskell, has announced that he is to retire as Group Chief Executive of BHSF at the end of August 2017, by which time he will have completed almost 54 years in business in the City.

Following a successful career of over 34 years at the head office of Britannic Assurance, Peter joined BHSF as Chief Executive in 1999. He has overseen the growth of the business, from a provincial not-for-profit health insurer to a health and wellbeing business with national reach and turning over £43m. 

In recent years a major development has been the creation of its highly-regarded UK and Ireland occupational health business. In addition the Company’s portfolio of HR support products and employee benefits is now provided to 3,000 client businesses throughout the country.

Peter has served on the councils of the Chamber of Commerce, the West Midlands CBI and the Birmingham Insurance Institute, where he was President twice. 

Jane Dale, Chairman at BHSF said: “Peter has led the Company through a period of tremendous growth over the last 17 years and along the way has built an outstanding management team, to support our continued success. During his time at BHSF, the business has accomplished a significant amount and this is testament to Peter’s long-serving commitment and dedication.” 

Peter commented: “Working at BHSF and helping the business to grow during my tenure has been one of the most rewarding professional experiences of my career. Today, BHSF is a diverse group with three businesses – health insurance, employee benefits and occupational health, and therefore has a solid operating position in the market to carry us forward. 

“I am proud of everything we have achieved and I’m confident in the team’s ability to continue to grow BHSF following my retirement.”

A process has begun to find a suitable successor to be appointed next summer.


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