We are thrilled to announce that BHSF has been shortlisted as ‘Best Cash Plan Provider’ at the Corporate Adviser Awards 2023. With 2023 marking BHSF’s 150th anniversary, we are proud to reflect on the remarkable strides we have made over the past 12 months.

This prestigious nomination recognises BHSF’s achievements in delivering outstanding service, promoting innovation, and supporting the health and wellbeing of our customers.

Excellence in service standards

Our teams’ unwavering commitment to delivering the highest service standards is something we take great pride in. In the last year, we saw an astonishing 20-point increase in our customer NPS (63.10 as of 31 March 2023). We continue to be the highest rated cash plan provider on Trustpilot: 4.9 rated ‘Excellent’ based on 4,289 reviews at the time of writing. Furthermore, we have consistently maintained a score of 4.8 or higher since February 2021 against a backdrop of change and pressures within the market generally.

This nomination validates our mission to make a positive impact on the health and wellbeing of our valued customers.

Shaping the Cash Plan sector

At BHSF, we strongly believe that cash plans have the potential to support and encourage positive health behaviours. Additionally, they deliver excellent value to consumers.

As a responsible provider, we are committed to shaping the cash plan sector by championing innovation, diversity, and benefit equity.

Through thought leadership, industry collaboration, and best practice initiatives, we strive to promote the cash plan sector as a valuable healthcare solution. Our commitment extends to safeguarding consumer vulnerability, as we actively support and protect vulnerable customers throughout their journey with us.

Innovations in Products, Marketing Strategies, and Underwriting Procedures

Over the past year, we focused on delivering significant value to our policyholders through various benefit enhancements. By addressing gaps in public healthcare provision, launching tailored benefits, and improving user journeys, we made an immediate impact.

Our customers highly value our integrated health and wellbeing services. These services include on-demand access to mental health support and GP consultations. We actively enhance our systems and resources to ensure their continuous improvement.

Value for money

We prioritise value for employers and their employees through our cash plans, providing comprehensive coverage at affordable prices. We actively listen to consumer and advisor feedback, addressing their priorities for increased allowances, new benefits, and improved claim processes.

Our commitment to cost transparency and value-added products has led to higher customer retention rates. Additionally, it has also resulted in increased loyalty from advisors, employers, and employees.

Supporting employers and advisors through the cost-of-living crisis

In response to the cost-of-living crisis, we understand the challenges employers and intermediaries face. Taking proactive action, we have reviewed payment terms and deferred pricing increases on certain products and services. Additionally, we have provided extra support to help manage health benefit costs.

Within our own organisation, we prioritise the financial wellbeing of our colleagues. Our commitment to supporting partners during tough economic times showcases our dedication to ‘doing right’ by those we serve.

Looking Ahead

While we eagerly anticipate the results of the Corporate Adviser Awards 2023, being a finalist is a significant achievement for us. It inspires us to continue pushing boundaries, innovating, and providing exceptional cash plan solutions.

We remain dedicated to supporting the health and wellbeing of our customers, and this nomination fuels our passion to reach even greater heights.


Find out more about our Employer and Personal health cash plans.