Meet the guinea pigs changing the face of health and wellbeing

If you've spotted a guinea pig or two making themselves at home across our channels recently, you're not imagining things. Here's the story behind them.

Meet the BHSF guinea pigs: a small but mighty herd of characters, each with their own personality, their own story, and their own corner of the health and wellbeing world to call home. They’re not the typical faces you see in this space, and that’s exactly the point.

Health and wellbeing looks different for everyone. It’s real, it’s human, and sometimes it’s a bit messy. Our guinea pigs reflect that. Some speak to the people making big decisions about their team’s health. Others represent anyone just trying to get through the week in one piece. Together, they capture the full, honest experience of looking after yourself and the people around you — because no two journeys look the same.

Leading the charge is Pip. Short for Personal Improvement Piggie, he's the face of our new campaign and the first of the herd you'll be getting to know. He's been known to find himself doing the job of an entire company at once, wearing every hat going and somehow keeping things moving. One minute he's HR. The next he's IT. The next he's quietly wondering why nobody told him running a business would feel like this. But beneath the humour, Pip makes an important point: looking after yourself and your team isn't optional. It's what keeps everything moving.

And he's just the beginning.

Keep an eye on our social channels and right here on the website, there's a lot more to come from Pip and the rest of the guinea pigs.